Yury
Krutalevich

Product Designer

Portfolio Link

Contacts

Hard Skills

  • User Experience Design (UX)
  • User Interface Design (UI)
  • Design Systems
  • Analytics Basics
  • Wireframing
  • Interactive Prototyping
  • UX Research and User Testing
  • AI Tools
  • Interaction Design
  • Responsive Web Design
  • Visual Design

Toolkit

  • Figma
  • Adobe apps: XD, Photoshop, Illustrator, inDesign
  • Motion tools: Jitter, Spline, Figma
  • Webflow (No-code)
  • Side tools: Miro, Jira, Slack, Notion, Docs etc.
  • Outdated: Sketch, inVision, Axure

Side Skills

  • Design of print ready materials - banners, booklets, audits, financials reports with infographics.
  • Presentations
  • No-code websites

Interests

  • Family
  • Reading
  • Technologies,
    Modern trends, AI
  • World economy, Finances, Investments
  • Web3, DeFi, Crypto Industry

About Me

15+ years of experience: started as a UI/UX designer, continued as a founding designer in several startups, then as a product designer. Worked with both B2B and B2C services, and have experience building design systems. Focused on complex interfaces, specializing in crypto, web3, DeFi, and fintech products. Designed the solutions adopted by major global clients, such as: NASA, Netflix, AT&T, & Comcast.

For different tasks, I employ different approaches depending on their complexity:
- For early-stage products or small hypotheses, Lean UX guides rapid iterations and MVP development.
- For critical problems in large projects, where poor decisions can be costly, I rely on a Data-Informed approach.

I am the founder of two small offline businesses (2–3 employees), which strengthened my business perspective and practical understanding of product metrics.

I actively apply concepts such as UX Writing, User Research, Product Thinking, Systems Thinking, and Inclusive Design.

Professional Experience

Lead Product Designer / Laoban AG.

2023 — Present

Led the 0→1 development of an API-driven trading platform with an integrated algorithm development environment - from research, information architecture, interaction flows and design through to final delivery and ongoing metric-driven iterations.

Key outcomes:
$1.2B cumulative trading volume
5,000+ backtests executed
6,300+ live algorithm hours

Designed and implemented an atomic design system that unified the core platform with two side projects, enabling rapid scaling to new financial markets and future sub-products.

Product Designer / VSee Inc.

2019 — 2023

Designed and shipped a white-label telemedicine platform that enabled clinics, hospitals, and health systems to launch fully branded virtual clinics in minutes. Owned end-to-end UI/UX for encrypted video visits, patient/provider dashboards, EHR integration, scheduling, payments, and RPM with wearables (Apple Watch, Fitbit) and FDA-cleared devices (glucometers, BP cuffs, heart monitors). Delivered responsive web and native clients across iOS, Android, Windows, and macOS.

The platform is now used by:
2,000+ virtual clinics
3M+ patients serves
50+ hospitals deployed

Main clients: NASA, Optum, GE Healthcare, DaVita

Product Designer / bitFit Inc.

2015 — 2019

Led product design development for two core enterprise solutions:
- CRM solution focused on asset management, logistics optimization, and integrated payment processing.
- Dedicated service for enterprise data centers that enabled efficient tracking, control, and modernization of IT equipment for corporations.
These platforms served 50k+ assets, ranging from electronic hardware to high-value production props (e.g., those used in Netflix projects).

Main clients: Netflix, AT&T, Comcast

UI, UX, Visual Designer / Tactise Group

2014 — 2015

Designed the service for a consulting company that included CRM, a security audit service for large industrial enterprises. My responsibilities included design of audits and security reports.

Portfolio Cases